Steps To Building A Profitable ECommerce Enterprise

Steps To Building A Profitable ECommerce Enterprise

With the eCommerce trade booming throughout Europe, and Cyber Monday confirmed as the most important on-line sales day on file, there's now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to online retail. Nonetheless, a lot with building any business, sure key considerations and strategies should be observed when launching a successful eCommerce business. Read on to discover the seven key steps to developing a thriving online store...

Step 1: Purchase a domain name

The primary stage to building a profitable on-line retail enterprise is to find a suitable domain name. You want something that's memorable, simple to spell and isn't too similar to the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading company or via auction as you don't wish to purchase a URL that is topic to Google penalties.

Step 2: Discover a web developer

So as to make your online store a reality, you may have to find a reliable, experienced web developer. Seek for a development team that has a proven track record with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on topics such as payment gateways and eCommerce platforms.

Step 3: Choose a platform

After getting a web developer in place, they need to be able to advise you on probably the most appropriate eCommerce platform on your needs. A standard option is WooCommerce which dovetails very nicely into WordPress allowing you to handle your whole website from one management panel. You'll additionally want web hosting in place.

Step 4: Determine on a theme or design

After you have your eCommerce platform selected, you may need to decide on a look and really feel in your new online store. At this level design and customer journey each have a component to play. Speak with your web developer to plan and plot the journey you need your new and current customers to take through the website.

Step 5: Write your content material

While your web developer is hard at work behind the scenes, begin the task of making your web copy. You may must conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and other web pages are optimised for launch. Remember strong calls to motion too.

Step 6: Test, test, test

Before your site officially goes live, you will must conduct intensive testing. Your web developer ought to do this earlier than hand over but, you'll also need to totally test the site, utilizing a range of various devices. Go all of the way by the checkout process too and ensure the journey to sale is as seamless as possible. Testing should continue after the site launches so you will additionally need a plan of action for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll want a strong digital marketing plan to accompany your site launch. It is a good idea to get started earlier than your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You'll have to consider paid search initially, but you also needs to simultaneously be working on a longer term search engine optimization plan, social media marketing, content material marketing and electronic mail marketing to drive related, focused traffic to your site.

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