Steps To Building A Successful ECommerce Business

Steps To Building A Successful ECommerce Business

With the eCommerce trade booming throughout Europe, and Cyber Monday confirmed as the largest online sales day on document, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their attention to online retail. However, much with building any enterprise, sure key considerations and strategies should be noticed when launching a profitable eCommerce business. Read on to discover the seven key steps to developing a thriving online store...

Step 1: Purchase a domain name

The first stage to building a profitable on-line retail business is to find a suitable domain name. You need something that is memorable, easy to spell and isn't too just like the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading firm or through public sale as you don't wish to buy a URL that is topic to Google penalties.

Step 2: Find a web developer

As a way to make your online store a reality, you'll need to discover a reliable, experienced web developer. Search for a development workforce that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on topics akin to payment gateways and eCommerce platforms.

Step 3: Select a platform

Once you have a web developer in place, they need to be able to advise you on the most appropriate eCommerce platform to your needs. A common option is WooCommerce which dovetails very nicely into WordPress permitting you to manage your whole website from one control panel. You will additionally want web hosting in place.

Step four: Resolve on a theme or design

Upon getting your eCommerce platform selected, you may must determine on a look and really feel on your new on-line store. At this level design and customer journey each have a part to play. Speak with your web developer to plan and plot the journey you need your new and current customers to take via the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, start the task of making your web copy. You may must conduct thorough keyword research beforehand, to make sure your product descriptions, touchdown pages and other web pages are optimised for launch. Don't forget robust calls to action too.

Step 6: Test, test, test

Earlier than your site officially goes live, you will need to conduct intensive testing. Your web developer ought to do this before hand over but, you'll also have to thoroughly test the site, using a range of different devices. Go all of the way by means of the checkout process too and make sure the journey to sale is as seamless as possible. Testing ought to proceed after the site launches so you will additionally need a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You may need a sturdy digital marketing plan to accompany your site launch. It's a good idea to get began earlier than your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may must consider paid search initially, but you should also simultaneously be working on a long term SEO plan, social media marketing, content material marketing and electronic mail marketing to drive relevant, focused visitors to your site.

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